The Greek cosmetics company enters Latin America, starting with the market of Ecuador, with exclusive distributor LEYA BEAUTY SUPPLY S.A.
Bee Factor is writing a new chapter in its international journey, as it becomes the first Greek skincare brand to officially launch in the Ecuadorian market. This new presence also marks the company’s entry into Latin America, starting from one of the most dynamic markets in the region. With LEYA BEAUTY SUPPLY S.A. as its exclusive distributor in the country, Bee Factor is introducing its philosophy, identity and products to the people of Ecuador.
The new partnership was presented at an official launch event for Bee Factor, attended by the company’s founder, Aliki Makri, and CEO Christos Kostarelos. The evening was the local market’s first official introduction to the story, philosophy and world of Bee Factor.
The company was presented by journalist and news anchor María Mercedes Cuesta, who shared Bee Factor’s journey from Greece to international markets. Next, dermatologist Viviana Albán presented the main skincare categories and analysed the formulas, the active ingredients and the skin needs that Bee Factor products address.
The presentation highlighted the philosophy at the heart of Bee Factor: the combination of scientific innovation, highly effective active ingredients and carefully selected natural raw materials, in modern skincare formulas developed in Greece. Starting from Trikala and active since 2016, the company this year celebrates ten years in business, at a time of strong international growth.
«Bee Factor’s presence in Ecuador is much more to us than just another step in our international growth. It is a moment of deep emotion and pride. A vision that began ten years ago in Greece is now travelling to the other side of the world. The love we found here for Greece, for Greek products and for Bee Factor exceeded every expectation. We are especially grateful to have partners by our side who share the same vision, and we are excited about everything we are going to create together in Ecuador», says Bee Factor’s Founder, Aliki Makri.
Entering Ecuador is part of a broader and fast-evolving international journey for Bee Factor. After growing its presence in the United Arab Emirates, Saudi Arabia and the United States of America, the company is now opening a new geographical chapter, entering Latin America for the first time through the Ecuadorian market. Through its partnership with LEYA BEAUTY SUPPLY S.A., Bee Factor gains strong local representation, aiming to build a stable, long-term presence in the region.
From Trikala to Ecuador, and from Greece to more and more international markets, Bee Factor continues to expand its footprint, building the next chapter of its international journey.
